Most How 2 SEO Guides Suck and How To Exploit Google’s E-E-A-T Update

grayscale photography of camel

When I started working online, when I was still young, without wrinkles on my face and when I thought I would live forever, there were many interesting blogs about working on the Internet and SEO strategies.

They were interesting because they were written by “small” people who had the same desire as their readers, and that burning desire was to manage to earn money while sitting at home. Or better yet, make money while you sleep.

And every time those bloggers came across a loophole in Google that could be exploited, they shared it with their visitors. Or on some forum. One of those interesting blogs was called Mars Dorian.

Although he didn’t write about SEO techniques, his blog was a very interesting place that I visited regularly to check if there was anything new posted. He was focused on writing and design. He has now quit writing and is currently focused on NFT design. But where am I going with this rant?

Well, I want to tell you how to beat Google and get on the first page for the keywords you want to rank for.

Of course.

I wasn’t interested in Mars’ design and I wasn’t (too) interested in the things he wrote about, but I kept coming back for more because of the way he wrote. His unique writing style kept me coming back for more and more. And one day he published an article that started like this:

Most How 2 Write guides suck camel dick. They regurgitate the same ol’ same ol’ blah blah that you have read a thousand times without adding nothing new. But if you’re an ambitious author like me, you want to learn new tips on improving your writing craft so you can sell more copies.

Mars Dorian

The same goes for SEO, most SEO guides suck even bigger camel dick. And I am here to tell you that this is a point where I will start talking about Google’s quality rater guidelines, which is now updated with the concept of E-E-A-T:

  • Experience.
  • Expertise.
  • Authoritativeness.
  • Trustworthiness.

“The addition of “experience” indicates that content quality can also be evaluated through the lens of understanding the extent to which the content creator has first-hand experience in the topic.”- it was noted by SEL.

And let me tell you a secret.

Everytime I used “I” in articles, they ranked better compared to a boring article about the same topic. So, when I was saying “I know which cheese is the best in France because I went directly to this cave when I was a young boy. MY family and I adored this because all MY life I was eating this…” these types of articles always ranked better.

Google always liked personal experiences, especially if they see you loved this cheese all your life and went on holidays with your family to this cheese factory.

It doesn’t matter if you actually went to that factory and it doesn’t matter who wrote it, the important thing is that the article is written so convincingly that the Google algorithm thinks that you are an everyday person with a very good knowledge of the topic you are writing about.

Well, you get the point. Google trust these article. I tested this. Posting the same article on different sites over a period of several years. I posted the same article (under different names) on 3 different sites and this same article ranked for the same keywords.

Yes, I am so stubborn that I was willing to lose a few years just to prove myself right. What I’m writing to you is nothing new, everyone knows that such articles are better than boring articles written by SEO monkeys for $5.

Mars Dorian

So, the point is that nothing will change with the EEAT update, everything remains the same, you just have to stay convincing while trying to game Google.

Unfortunately, no matter how you write you will need great links to rank big keywords, because as one of the guys on SERoundtable said about EEAT update:


And he continues with even bigger truth:”For me, this type of content is just about as unhelpful as it gets, but it still seems to continue to thrive, despite how many new E’s Google throws at it (E-E-E-E-E-A-T). I’m still not convinced Google knows what sh*t content is and who’s responsible for it.


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