Wikipedia is selling links for $1K – How to win against such a budget?
Do not skip the introduction of this article. Read everything. I am not kidding. Your SEO performance depends on every line.
Nice, I have your full attention. Now, lock the doors, clear cookies, sit down and read. If you’re using Chrome open this article in a new Tab (use “Open link in incognito window”).
Actually you didn’t have to do all these steps. But if you did that’s alright.
“But what are you mumbling about, you said you will tell us how Wikipedia is selling links!”
Ok, Wikipedia is there just so more peeps remember and share the article, and yes, they are selling links and placing these on PR6 pages! You have enough money (at least $1,000) and you can be there, too. And even better, they will use your SEO’d anchor of choice!
But let’s start from the very beginning
How did I discover this page and pricing? Easy, I was following the footsteps of one of the giants. You know, in every niche there are some giants taking the first spots for every single keyword you want to rank.
Don’t tell me that you never reached spot eight or six on page one and then stopped there, cause same-ol’-same-ol’pilgarlics are sitting on first spots for a very long time (Amazon, Expedia, TopTenReviews, Wikipedia, Gumtree, DHGate, Trivago….).
What differentiates you from these giants? They are wearing custom suits, playing polo, having secret handshakes and practicing kabala….and on the other side you are no one.
What do you have in common with these giants? You are trying to game Google via link purchasing.
Their budget is endless. Your budget is peanuts.
SEOs hate youbecause you don’t have money to build a normal site they can link to in a proper publication. You are a client from hell.
SEOs like working with these huge companies. It is easy to mention them in the article, no one will be suspicious.
This is where Wikipedia comes in
Sponsoring sites for the sake of SEO is not a new thing. The right budget can bring in links from some major niche, education and even government websites. It is all in the money. The more money you have the better links you will acquire.
You can beat any niche in six months with a proper budget. And what is even better, you will stick there, you won’t be penalized for link purchasing. Money equals safety.
I was totally minding my own business the other day and out of the blue a PR6 link was there. That’s a page of Wikimedia Benefactors. As you can see there are four different sponsored categories:
- Ballers aka Major Benefactors(BrinWojcicki, Peter Baldwin and the crew)
- Pimps aka Patrons (Lehoczky Escobar family, NewsMax media etc)
- Commoners aka Leading Donors (Stackexchange, Roberto Mignone and the likes)
- Ninja Turtles aka Sustaining Donors (This is a place for you)
This is where I need to explain something. Links from Wikipedia (and in this case WikimediaFoundation) are no-follow. These links are good only to diversify your link portfolio. Anyone who told you that this will boost your rankings…well, you have been lied to.
But I see some of you guys shelling at least $1,000 for a link on this page and Wikimedia is playing along by allowing SEO’d anchors. I must say that I stumbled upon this page while following footprints of one of the giants and then I noticed another Ninja Turtle used a Web Hosting Coupon Codes anchor linking to a totally random site with no design and no meaningful content.
Why did I decide to write this article? Well, sometimes you simply can’t get to the first spot, no matter what you do. In these cases, your direct competitor is too strong, they have enough money to purchase the most powerful links out there and to make those links look pure.
How to fight against Giants?
No manual penalty will hit these giants because of sponsorship links. Running a successful SEO campaign for mid-high competitive keywords requires five-figure budgets (monthly). If you cannot afford this then your best option is to create a PBN which will be a one-time investment.
Do not worry: PBNs are not dead, do not listen to Google. Every giant is a part of a network, owned by a mother company. How many sites do you think are owned by Trip Advisor or Expedia?Hundreds, and they all link to mother ship.
This is what you should do and this is what a lot of guys are doing now.However, this isn’t necessarily a good thing. Why? Because the majority do not know how to recognize a good domain for a network, let alone create something that does not look like a spammy one-page Cialis promotion.
How to create a site network- Properly
1. Buy only the best of the best at expired domain auctions.
There are two different types of buyers in auctions:SEOs (usually teens with no knowledge of what is going on and why some domain is selling for $1,000 rather than $50) and Domainers.
Good expired domains at auctions sites are sold anywhere from $200-$2000. Sometimes the keyword would drive the price higher than what you should pay for it. This is a signal that a domainer is after it. They are usually after brandable keywords or domains with a good set of keywords in URL (keywords that have a certain search number).
Sometimes you may stumble upon a really nice domain for under $200, but that’s called luck. I don’t know anything about luck. I’ve never banked on it and I’m afraid of people who do. Luck to me is something else: hard work, and realizing what is opportunity and what isn’t.
Things you should look at when buying an expired domain
- a) Archive of the domain. This is a must, do not buy something that was already spammed before.
- b) Links. No, do not use “metrics,” you cannot make a proper decision using questionable metrics. If you do not know what is a good link go back to SEO 101 and learn basics. Also, using your brain will help. How to use brain to find a good link?
Link in the sea of spammy comment links – bad link
Editorial link at PR3 page – good link
Got it?Great, moving forward.
2. Buy domains that are not expired yet.
What,why? Here is why:don’t do what everyone else is doing. Don’t think if you have 10 terrible domains on different hosts that you have a good PBN. Why not check some old ’90s websites that are not updated regularly? Go with PR6 and PR7 sites at the start, hit them up with an offer. Usually no one will answer.
But when they answer try to give them a serious offer. People tend to keep their 15-year-old domains for no good reason (talking about old folks here, people that are not monetizing domains). Don’t offer $100, do not insult them.
No budget for PR7? Try PR5 or lower.
Take this site as an example. Great PR5 site. Not updated. Maybe they are ready to part with it? Do not contact them, find something else. This was just an example.
All this that I am talking about is not new. I decided to talk about it because all of the recent PBN hype. Methods are always the same. The same goes for Google algorithm. Even though they are updating it regularly it doesn’t mean that links are not the most important part for rankings. They are. They will be. For a long time. Deal with it.
- Once you’re sure you have your hands on a great domain then it is time to create a real site. Yes, a real site for a change. Aren’t you sick and tired of doing things with half the effort? It can be a static five-pager or a blog, but be sure to give meaningful information to your readers. Treat your new PBN domain as a real site, not as a $5 prostitute.
P.S. Becoming a Ninja Turtle gets you 63 links from wikimediafoundation.org, which is a very good thing.
P.P.S. In the next article, we will destroy Orbitz and show you how they use huge PBNs and BH SEO to rank sites. They are allowed to do this because they are big. UPDATE to P.P.S. – we won’t be doing this report because the size of PBN and the number of BH Links used by Orbitz network of sites is not the size we expected. They are using tricks to outrank competitors but this is nothing compared to some other Travel companies so it wouldn’t be fair to write about them at this point in time. basically, article wouldn’t be that interesting, so we’re choosing something else for the next report.