Why I h8 online media
All humans need media 2 feel ‘connected 2 a world.’
That world is defined by their media stream. Words, pictures, and videos that describe ‘their world.’
Do u evr take a step back and ask urself, “Who am I and what do I believe in? [via the crap I read while I am wasting time?]”
For a while I thought that ‘the internet’ was a ‘new medium’ that would ‘change media’ and materially alter ‘the universal message.’ Somehow a ‘cultural or existential experience’ could be heightened solely by the internet as a medium. I have learned that media cannot be n e thing more than just media, no matter the medium.
The goal of all media may or may not be to become ‘mainstream media’ [via scalability].
If the media is supposed 2 be how I construct my perception of ‘the world that matters,’ I feel like there is ‘less of me’ 2 be found in the media that I attempt 2 consume on the internet.
Scalable internet media takes me 2 a zone that makes me feel like nothing matters less than evr.
I am lost. Help me. I keep clicking on pages hoping 2 find something ‘more.’
It has all been engineered 2 trick me in2 thinking I will find ‘something.’ Truth, enrichment, empathy, ‘the next big thing’, self-awareness, or even more. The internet branded itself as a place 4 ‘independent voices’ 2 be heard, 2 reach ‘real ppl’, and then empower those ‘real ppl’ 2 experience ‘freedom’ [via ‘content creation & curation.’
It is all meaningless.
I participated in the cultural event (in person, on live television, on a streaming device). I returned home 2 find a page on the internet that shared the same experience as me. I still feel alone.
There is nothing there.
There are words, pictures, videos. There are buttons 2 share.
But I feel like I can’t be found.
I cannot be found on the internet.
I can no longer find myself on the internet.
Does online media exist 2 supplement culture?
If culture is the arbitrary practice of celebrating the set of circumstances that I can’t escape, does media actually help me cope with existence?
Does the media I consume truly give me what I need 2 feel like ‘a part of the world’?
Or does media exist 2 make me feel like a world is happening regardless of my existence?
Does media make me feel alive?
Does media make me feel like ‘there is a world worth making better’?
Do the ‘opinions’ that I consume actually make me feel cnnctd 2 something?
We r trapped in a medium where all we can do is click.
‘I still haven’t found what I’m clicking 4.’ -Bono
All media is traditional.
For the past decade, my perception of the world was constructed on the importance of ‘nontraditional media.’ The idea that the internet was ‘disrupting’ traditional media with independent content creators was ‘played up’ 2 make ‘the internet’ seem more valuable than it rlly was.
New media just means
a new medium
upon which 2 sell advertising.
Every ‘popular’ online media company is just trying to ‘transition into a much more lucrative traditional medium’ or reach the outliers of Facebook with lamestream ass content. The voice of the internet is tolerant and neutered, built to tastefully react 2 ‘backlashes.’
Like all other elements of life/society
‘The crap we read’ is part of a larger scalable business model
Guided by arbitrary values created by ‘industry leaders’
In an attempt 2 oppress and marginalize users/readers/humans
Converting them into monetizable metrics
The internet was just an opportunity 2 invent ‘new metrix’ that allegedy demonstrate ‘reach’ and ‘value.’
Independent content creators are trapped on mediums that are monetized by others.
‘Embracing a new medium’ like Twitter, Tumblr, Youtube, ‘blogs’, ‘the internet’, Vine, miscellaneous apps of ‘expression’
are all just 2 trap u into believing ur message has an important context.
Popular online media has reached a point where ‘there is no target audience.’
Internet media singularity is here.
The ‘editorial’ goal of every ‘large website’ is to create landing pages for news, tutorials, and trends. The web is an infinite abyss of meaninglessness, and ‘media outlets’ all have meaningless content that they have organized to appear as having ‘authority.’ These landing pages are supposed to be general, to-the-point, and inoffensive. The voice on the page does not matter, it just has to reasonably match trendworthy subject matter. All you are doing is creating an explanatory page that is meant to be stumbled upon, usually with a piece of embedded media that does most of the ‘communicating.’
Once a website achieves scale, there is no point in being the expert in a niche. Utilize your ‘reach’ 2 ‘inform and empower’ new audiences. Tell urself u r ‘changing the world.’
Every website exists 2 attract internet passerby’s.
Give us a few clixxx.
Promise you will be aware of ‘what is happening’ ‘in the world.’
Generalism this is ‘the point of media’, no matter the medium.
Continue 2 build the perception of influence.
Continue 2 build the perception of reach [dependent on the current medium].
Continue 2 build the perception of ‘cultural importance’ of a message.
Continue 2 build the perception of scale.
Continue 2 be as #sharable as possible.
Continue 2 scale.
What are the goals of a media company?
You probably follow a media company on Facebook and Twitter.
The media company publishes page after page of content.
Their goal is to get in front of new readers by delivering ‘viral content’ or by delivering ‘trend-driven’ content.
By being at the top/featured spot of Google, Twitter, and Facebook, the media companies are able to get ‘what actually matters: unique visitors’ aka ‘new randomz.’
There are no more ‘niche interests.’
There is no more authority.
There are no more original voices.
There is just content.
There is lots & lots of content.
‘I swear we r different bc the ppl that come to our page engage with the content in a way that matters. The readership is Toatz authentic. The readership rlly identifies with the banner ads and sponsored content that we r selling u. Readerz come back bc they know they won’t miss any element of culture, history, news, or human life when they visit our site.’
-a media company selling ads to some Fortune 500 company that ultimately just has to ‘spend their marketing budget’
Facebook and Twitter are the current ‘perceived’ social sharing mechanisms.
However, a larger goal of large-scale content farms is Google traffic. ‘Editorial’ sites that gain domain authority must instead think in terms of Yahoo-Answers type of content, instead of just being a slave to the trend-cycle. There is way 2 much competition 4 trendpages. Instead, ‘editorializing’ popular topics is the long term goal of former ‘trend dependent.’
There are no trends.
There is no culture.
Real life is not happening.
No1 is interested in anything.
The internet is not a place for ‘the educated middle class’ 2 find a ‘unique take’ on ‘high-end content’ found thru new mediums like ‘Law and Order Episode podcasting’ [via Serial poddcast] or TV shows that u can only ‘stream’ from a ‘lil stick that u wiggle in2 ur HDMI hole.’
With strong titles & URLs, most large-scale content farms are mainly looking to be the #1 Google results in the medium-to-long term queries
Online Media attempts to brand itself as ‘being connected 2 the human experience’ in a personal way.
Art cannot be critiqued or ‘showcased’ in the context of a scalable media.
The purpose of creating widely-read content overshadows any message or ‘original voice.’
The media outlet is dependent upon the virality of the topic in order to promote their own scalable media mission.
The media outlet only exists 2 create and facilitate trendcycles.
Scalable media only exists to ‘piggyback’ popular trends or participate in media cycles as symbiotic marketing. An album release, a season premiere of a television show, or a movie are not approached as ‘art’ within the scalable media.
Online media’s only purpose is 2 turn every artist in2 a content who creates content 4 free.
A band must not only create their own content (for the sake of commerce), they must engage in participatory content-sharing mechanisms that (allegedly) ‘help’ both brands.
Moviestars must ‘lipsynch’ with James Fallon in order 2 create a trending moment in the television & internet mediums.
“Sharing will set u free.”
‘Sharing’ scalable media content is the modern form of middle class oppression/slavery.
Will a new generation of independent content creators rise on the internet?
Independent content creators are often applauded when a ‘new medium’ emerges because they simply ‘use the medium.’ Remember when newspapers used 2 write stories like, “Area man has blog.” “Area teen uses Youtube to get people to watch.” etc.
Internet media companies get value from ‘newness’, the promise that users will continue to utilize this medium, and the ‘reach’ is valuable. The participation of a ‘rising demographic’ in a new medium’ is ‘attractive’ because these new ‘eyeballs’ are allegedly ‘the most valuable eyeballs in the world.’
The controller of the medium is ultimately the controller of the scalable mechanism. Because they are in control, they stand 2 profit the most. They control the media business model, the media companies can only ‘play by their rules’ in order to facilitate the ‘achievement’ of favorable metrics.
The medium eventually dies. The popular message was never that unique, and the medium of expression always makes us remember ‘how we were obsessed with ourselvez.’
I have no solutions nor do I think things will change (nor do they need 2).
As a member of the lower/middle class, I believe this is ‘just the way every industry works.’
I think there are authentic content creators out there, but they are largely marginalized, obsessed, distracted, and biased by the drive 2 scale for the sake of scaling. I am inspired and envious by those ppl who can create something beautiful without bias. Without obsession over the drive to scale within a popular medium.
Being a content creator means either ‘scaling urself’ or ‘enslaving urself’ as the member of a workforce under a larger medium of scale. Every1 is just trying 2 make a living while the ‘controllers of the medium’ r the ones ‘getting rich’ as the lamestream masses pour their perceived individuality into the cloud [via modern slavery].
Do ppl even want 2 write/create 4 the web, or is that some other weird skill where you should just learn how to embed a video/image and write a non-offensive, non-memorable paragraph right below it?
The Final Phase of Online Media Scalability.
The online outlets that were once supposed 2 b 4 ‘the educated middle class’ have now realized that there are way more poors ‘chillin on mobile phones, clicking on shared viral bits.’ Instead of creating a stream of content that actually relays ‘the important things going on in the world’ or the particular niche that the website wants to cover, the drive to ‘cover’ the widest web_bits is more clickable [via profitable].
I do feel alone and disoriented because of my misguided perception of the internet as a ‘place of salvation’ for ppl who wanted to see the world differently than lamestreamers who watch the generic interpretation of ‘the news’ on television/lamestream websites.
What does this mishmash of online content actually do 2 enhance our existences? Particularly those of us that require an alternative stream in order 2 feel connected 2 something ‘more real’ than the inconsequential Jimmy Fallon/Kimmel going viral memes.
You only ever existed 2 be marginalized, anyways.
-a Twitter that tweets ‘sad’/ironic things
It is apparently a bad thing that newspapers are dying bc it means ‘the poors’ basically don’t have any grounded sense of the world available to them in a medium that they can consume with ease. As the poors move towards mobile, their only sense of the world will come from socially shared news.
This basically means that the poors and ghettos will not actually have a sense of ‘local news’ or a context. Instead, they are lost in a world of ‘news’ that is just a compilation of viral memes and ghetto people memes.
I do not think ‘online media’ is evil, or ‘ruining something pure.’
It is just an unnecessary mechanism 4 artists, events, and anything else that needs to be ‘promoted.’ The online media outlet only exists 2 scale itself, not to be a ‘curator’ of other things that deserve 2 scale in2 niche audiences.
Online media isn’t actually ‘culturally relevant’, it is more like ppl putting billboards along busy expressways on the information super highway. Some sites have more billboards [individual pages that ppl land on] than others. The more billboards u can put up, the better. Doesn’t actually matter what type of content is on there.
Most of the content on the biggest sites does not cultivate value from ‘cultural capital’ from a dedicated ‘readership.’ All that matters is the value of the audience size 2 advertisers. Dependence on empty analytics prove that there is no more real ‘influence.’
THE ONLINE INFLUENCER IS DEAD.
Do u evr have those days where u just want 2 be a ‘writer’ but then u realize all u can rlly do is pump meaningless noise into an overcrowded medium that is just trying 2 capture information/analytix to justify their ‘reach’ despite having no actual reach/influence with real ppl?
The websites that are ‘huge’ will continue 2 exist, and get bigger. They will continue to be omnipresent on ‘the hottest social network’ as they change. They will continue 2 appeal to the broadest segments of human beings, despite being ‘early adopters’ on the internet-medium-for-media.
Large scale online media companies exist 2 ‘dumb down’ media, reaching the cultural outliers who have access to the most basic technological devices and ability to understand ‘complex’ themes about being trapped in society.
This message (and the pattern of behavior) mainly exists 2 keep us complacent.
Innovative content creators will no longer look 2 ‘publish content’ [via ‘writing’] for the biggest sites because they know their voice is ‘inconsequential’ and they are just contributing content.
Online media is just a massive remarketing project.
U r being #remarketed 2 believe a certain brand is more important than it is.
Being #remarketed 2 believe that you are being ‘organically influenced.’
All online media is scalable media.
The scalable media message is meant to reduce to the message to the voice of the dumbest audience.
Give up ur self-perception as an ‘early adopter’ of internet media consumer.
As ‘educated middle class’, we have had the opportunity to wade in the stream of memes. We get 2 ‘celebrate nostalgia’, ‘take quizzes’, and share memes/content that we connect to our ‘cultural narrative.’ We get 2 ‘react’ 2 ‘the cultural backlash of the month’ and read #thinkpieces abt them.
During a phase of ur life, aggregating information from internet media mattered. Then u became a ‘real person’ that had ‘real problems’ like kids, mortgages, and other constraints. ‘Culture’ mattered less, and there was no need to perceive urself as an active participant with narrative-driven media.
What does it all mean?
Where do U fit as a ‘reader’ between the content and the ppl who pay the ppl who produce the content?
R u supporting ‘independent creators’ by enslaving them on media websites?
Where r u on the employment pyramid?
Does online media exist 2 supplement culture?
Or does it exist 2 exploit culture by marginalizing the minutiae of day2day life?
Do u even feel alive?
Do u read n e words on the internet that are attempting 2 be more meaningful than anything else?
Or do u feel like ur dead on the inside when u chill on the internet?
Do u ever wish u were just an uneducated poor, interpreting ‘the world’ thru promoted coverage on their mobile device?
The media I consume makes me feel alone.
Like I am not alive.
Like my ideas, ambitions, hopes & dreams do not matter.
Like artists are just trying 2 be trends within the scalable media economy.
Like anything I want 2 accomplish just needs to be ‘validated’ as a ‘trend’ in the scalable economy.
The media that allegedly ‘constructs my world’
makes me feel like I am disconnected from a world that I do not care abt.
-This was part I of Homage to “Terminal pop-up art website blog” Carles.Buzz–