Facebook is dead: Long live Facebook stocks!
Even though I announced in my previous article that we would talk about e-mail lists and how to use them to secure some nice earnings, I decided to leave that report for some other time. Why? Because I think that if I am going to show you expert e-mail list building, I need a new domain in a certain (any) niche where I can show you the step-by-step process.
I think you’ll agree that a boring article with no real-life examples is something no one wants to read. That’s why I decided to take that writing to the next level where I can blow your mind with my tips. It will probably take us few months to finish that e-mail list report, but when it goes out you will know all you need to know to get your new site somewhere where it should be – namely, out of the gutter.
Okay, now that this has been explained I will start talking about that awfully boring site – Facebook. Have you noticed that things have changed there lately? Have you noticed that Facebook sucks big time? Have you noticed that they want you to spit out your last dollar to engage your fans? Well, I have noticed that too, and you know what?
Before I continue with my story, I want you to view Facebook stocks as the new Bitcoin in the early stage. Facebook is cheap, dirt cheap, right now. And it is going to grow in 2014.Yes, I am talking about FB stocks. But why did you first say Facebook sucks big time – and now you want us to buy stocks?
Remember the times when you went to Facebook just to have fun, to chat with your friends? Remember when status updates meant something? Remember that creepy thing that let you “poke” your friends? All this was fun, and no one was there to interrupt you with gigantic ads in your feed, ads in the right-hand sidebar, plus pleas to “like” some random pages you never heard about cluttering up your home feed?
Well, this was great for users, but Facebook learned a lesson (from Google) and decided to do what Google did with their search engine: They decided to ruin user experience and put a smile on the face of stock owners.
Boost Your Post
If you are the admin or the owner of a Facebook page you have probably seen these three words before. They want you to “boost your post” and they want you to do this all the time. They can’t get enough of it. A page with 50,000 likes meant something 6 months ago; a page with 200,000 likes doesn’t mean much now.
The new Facebook algorithm works like this – and believe me,this conclusion was reached after a couple of months of monitoring:
1. You post an image that your fans like
2. They start to share and like the photo when it shows up on their feed
3. You see that the post is going to be popular
4. Approximately 4 minutes after you posted that image, the amount of new likes and shares start dropping at a staggering rate
5. You start wondering what is happening and you think your post is probably not as good as you thought it would be
6. A few weeks later you start thinking that you should invest your money into post boosting to reach more people
And all this comes after you already invested your money into getting likes through FB ads.
You know, all the social media gurus were saying how you should invest in paid likes because this is your targeted audience. You know that story already; you can target who is going to see your ad on Facebook, only the people that like your brand/service/product will like your page and so on….
Well, that’s all cute, because no one told you that you would have to boost your posts once this TARGETED audience likes your page.
In September 2013, Business Insider Australia published a report that showed the number of Facebook marketers surveyed who throw away their money on Facebook’s paid ads went up from 54% to 74% in just one year! Talk about a growth industry…
Isn’t this great news? Haven’t I told you that you should buy FB stocks?
You want more? OK
What does this mean for an average stockholder? Well, the day it was announced that Facebook would become a part of both the S&P 100 and the S&P 500 Facebook stock went up 5%.
Not bad, right?
But that’s not all.
The price of a single Facebook stock went up 108% compared to 12 months ago. So, if you had $10,000 in Facebook stocks, that means that you would have doubled the number of green papers in this period, and all this after you pay your taxes.
It gets better:
- Twitter still doesn’t know how to monetize their platform and some predictions say that they will scratch their tweeting heads for at least two more years.
- Google+ was launched two years ago and I don’t see any product/service similar to Google+ that Google can launch again to boost the price of their stock.
- Yelp is overvalued and LinkedIn was never a safe bet.
What if I don’t want Facebook stock, but I want to use FB for social media promotion?
Well, you shouldn’t do what major brands (hint, hint: Wal-Mart) are doing.
Wal-Mart has a Facebook page with 35 million likes and ONLY 120,000 or so talking about the page!! Imagine the power of 35 million likes. But they don’t have a clue how to engage their fans. Even with this fucked-up new Facebook algo, you’ve simply got to have more than 100,000 to 120,000 people talking about a page with 35 million likes – and their “talking about this” number is dropping as you read this:
Nobody is going to like a cheap image of a cheap product. Facebook pages are not made for this. Besides this, people seem to dislike Wal-Mart – a lot – and their social media efforts are doing nothing to improve their ratings.
If you read the first two articles on our blog, you probably noticed that we like to take screenshots. Just in case. You never know when you’re going to need proof.
So, here is the screenshot, taken two months ago, of Wal-Mart’s Facebook ratings (you know those ratings business pages have on Facebook?) right before they decided to take down the scathing ratings:
You won’t see this anywhere else. On other websites you have probably read how Wal-Mart has a great social media presence and how they invest millions in social media…
Now that we saw what you shouldn’t do, let’s have a look at something completely different.
This is one of the better brand pages I saw on Facebook. It is a page for Mossy Oak, a company that produces camouflage and outdoor lifestyle products. Their page is 40% memes made from high quality photos, 30% sales, new arrivals and discounts – and 30% everything else (mostly fan pics), which is a perfect ratio.
People that like the MossyOak page are outdoorsy, hunting loving people. They like guns and even though they are anti-war (in my opinion every normal person is anti-war), they do support US troops.
Why am I telling you this?
Here is the reason:
Mossy Oak is hitting straight at the heart of people’s feelings by using an image of a simple parking lot sign (taken in front of Wal-Mart) to get more likes and shares for their page:
So, they are capitalizing on something that was produced by Wal-Mart. In the meantime, Wal-Mart is posting images of toys produced in China.
Who gives a damn about cheap socks and plastic glittery toys? And Mossy Oak’s “talking about” statistic is almost 200,000 strong (at the moment) with a whopping 1.5 million likes.
Therefore, today’s lesson is to engage your FB audience in a fun and interesting way – and then head on over to your favorite stock-buying website to pick up Facebook stock while they are still at 50-ish dollars.
When you’re rolling in the dough and FB stock profits, remember to come back and thank me.
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